My love of precious stones started when I was 3-years-old. The street where I grew up on in Sheepshead Bay, Brooklyn, was being dug up for repairs. Every day the men working on it, pulled out incredible rocks. Colors such as blue, purple, green and red all glistened from the center of the Earth. I collected them in my little pocketbook and a passion was born.

Scroll forward to present day and to the reason why I created Swoon Jewelry

I believe every modern woman is a goddess who deserves to have her radiance shine and sparkle.

Different stones from the Earth radiate different energies. These stones magnetize certain qualities into our lives, whether it’s love, life, health, happiness, joy or just pure delight!

Peruse the collection and find something that speaks to your soul! At the very least, my hope is that you find a piece that you can Swoon over!

Alison Woo

Philadelphia, PA

2023